Wilko Retail Ltd is a British high-street chain which sells homewares and household goods from stores Nationwide.
Wilkinson HQ required a new channel to market in-store through a click and collect service. By using existing digital assets the company believed they would save cost on print whilst providing an extended range to their customers in-store as an experience over and above that of the traditional website.
The project delivered over a 1000% return per screen over a three month period taking some of the worst performing stores to the highest ranking stores, almost overnight.
Their involvement included the manufacture of the 32” multi touch displays across stores to the software programming and installation of the digital signage solutions.
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